Implementing Scalable Data-Driven Content Personalization: Technical Depth and Practical Strategies
1. Understanding and Selecting Data Sources for Personalization at Scale a) Identifying Key Data Types: Behavioral, Demographic, Contextual, and Transactional Data To build a truly scalable personalization system, start by precisely defining the types of data that influence user experience. Behavioral data includes user interactions such as clicks, scrolls, time spent, and navigation paths. Demographic […]


